Bvlgari Hotels announces US debut

Bvlgari Hotels & Resorts has announced the signing of a new hotel in Miami Beach, scheduled to arrive in 2024. The opening will follow projects in Paris (2021), Moscow and Rome (2022), Tokyo (2023), bringing the brand’s collection to eleven properties, including sites in Milan, London, Dubai, Shanghai, Beijing and Bali.

The property will be situated at 100 21st Street in Miami Beach, and will be the first ever Bvlgari Hotel in the United States. Its waterfront location will offer uninterrupted ocean views and close proximity to the city’s famous beaches, while Ocean Drive and Miami Art Deco district are just a short walk away too.

The building housing Bvlgari Hotel Miami Beach was originally designed as hotel by American architect Albert Anis in the late 1950s as part of the Miami Modern movement. It is a contributing structure in the National Register Architectural District and was well known as a centre for events and parties for the Hollywood Crowd descending on the region for the winter.

The new design scheme will be curated, like with all Bvlgari Hotels, by Milan-based architecture firm Antonio Citterio Patricia Viel. It will comprise around 100 guestrooms, most of them suites, together with a range of luxury facilities including an outdoor swimming pool, a large spa and fitness centre, and a Bvlgari restaurant and bar both curated by three-Michelin-star Italian chef Niko Romito.

“We are particularly proud to have secured such an extraordinary location for the new Bvlgari Hotel in Miami Beach. This will be our first property in the United States, which is a key market for our brand and we are delighted to add the vibrant and glamorous Miami Beach to our collection,” says CEO Jean-Christophe Babin. “We are convinced that the Bvlgari Hotel Miami Beach, to be opened in 2024, will represent an irresistible Roman jeweller hospitality, a unique ultra luxury experience in the American upscale hotel market.”