Le Meridien Piccadilly to reopen independently as The Dilly

Archer Hotel Capital has announced that Le Meridien Piccadilly will become an independently owned and operated hotel – The Dilly – in early 2021.

Located on Piccadilly, the 283-key hotel features two food and beverage outlets, one of London’s largest underground swimming pools, a health club and spa, a dance studio, a florist lobby shop, seven meeting rooms and an event space.

The Dilly Hotel’s General Manager, James Olivier comments: “When you explore everything that makes a location the place to be for business or pleasure, or simply to recharge, this is it – London’s epicentre, Piccadilly Circus and a meeting point known throughout the world.  Our hotel’s very name is memorable, playful and ultimately inspired by our address in the centre of London on Piccadilly – We Are London.”

The property’s owners, Archer Hotel Capital, made the decision to operate The Dilly as an independent hotel following the expiration of the management contract with Marriott International. Moving forward, Axiom Hospitality will manage The Dilly on behalf of Archer.

“This is the first hotel in the Archer portfolio to be operated independently and thus it is the first to develop its own brand,” explains Guy Pasley-Tyler, Director Portfolio and Fund Management at Archer Hotel Capital. “The transition and rebrand of The Dilly will be our renewed focus with immediate improvements to include a new exterior design to the entrance of the hotel and lobby refurbishment, plus an on-going bedroom redesign.”

“We believe The Dilly has the potential to be the place to see and be seen in Piccadilly as it once was,” reveals Alex Pritchard, Director of Axiom Hospitality. “This year has been difficult but has given us an opportunity to re-focus on why this city is one of the greatest in the world to welcome guests back to. There are over a million small businesses in London and sourcing from them is going to be our top priority.

“We want to find those that can give The Dilly a really special, local feel, which we believe is a new concept for London, whether it be with flowers, guest amenities, food or London sourced drinks – we are currently searching and at the same time, we want to encourage these independent entrepreneurs to come and find us too.”