Hard Rock International has continued the expansion of its hotel portfolio with the opening of Hard Rock Hotel Amsterdam American, bringing its music-infused philosophy to the heart of the Dutch capital.
Located on the central square of the Leidseplein district, the 173-room property resides in one of the city’s most famous Art Nouveau buildings, a UNESCO Heritage site formerly known as the American Hotel.
Built in 1903, the historic building has been transformed by interior designer Feran Thomassen, but maintains its historic decorative features, such as Art Nouveau stained-glass windows and chiaroscuro paintings. The hotel walls are also adorned with signature Hard Rock memorabilia, including prized possessions from iconic artists such as Elton John, Slash and John Lennon.
“Amsterdam is an entertainment hotspot with an incredible atmosphere, and the perfect place to welcome a Hard Rock Hotel,” says Dale Hipsh, Senior Vice President – Hotels. “We are honoured to see our latest hotel open in such an iconic city with deep musical roots, bringing Hard Rock-signature hospitality to one of the liveliest areas in Amsterdam.”
Café Americain – a National Heritage site – takes residence in the hotel too, combining classic décor and contemporary cuisine. The venue offers a modern twist on popular classics using native ingredients and locally sourced produce. Adjacent to the café is Bar Americain, which has welcomed an array of famous artists over the decades, reflected in the photographs on its walls. Visitors can enjoy a Dutch bitterballen or a craft cocktail on the terrace, or head for a drink at the hotel’s lobby bar, GMT +1, which doubles as an event space alongside Mata Hideaway, a secluded meeting room inspired by the Marrakesh Express.
Léon Dijkstra, CEO of Eden Hotels, comments: “To us, becoming the first Hard Rock Hotel in The Netherlands, feels like the perfect match. The hotel has a very rich music history and is located near all the iconic venues Amsterdam has to offer. As Hard Rock Hotel Amsterdam American we will let music and culture live on in a place where artists have been coming together for decades.”
Hard Rock’s signature amenities, including The Sound of Your Stay, also allow guests to reserve their choice of Fender guitar – complete with amp and headphones – or Crosley vinyl record player for an impromptu in-room jam session, while Rock Om, which fuses the art of yoga with the beat of music, delivers three melodic in-room yoga sessions. Elsewhere, the hotel’s Hard Rock Rock Royalty service means guests can use a private Rock Royalty lounge and exclusive amenities such as complimentary minibar service in the rooms. A Body Rock fitness centre and on-site Rock Shop complete the offer.
Within walking distance of the hotel are some of Amsterdam’s most culturally significant landmarks, including the Rijksmuseum and Van Gogh museum, Vondelpark and the Heineken Museum.
Hard Rock Hotel Amsterdam American will open in compliance with all local regulations, government guidelines and Hard Rock’s new Safe + Sound programme. Developed by a team of hospitality experts in collaboration with worldwide health and sanitisation specialists, the Safe + Sound programme is a series of protocols ensuring the highest standards of hygiene and cleanliness. These practices are being implemented across the brand’s portfolio and includes a 272-point inspection upon opening.
Elsewhere in the group’s portfolio, Hard Rock Hotel Dublin opened in February 2020, shortly after the launch of the world’s first guitar-shaped hotel, Seminole Hard Rock Hotel & Casino, in October 2019. Hard Rock Hotel Amsterdam American joins the brand’s growing offer in Europe, which will continue to expand with upcoming openings in Madrid, Budapest, Barcelona and Prague.
