As hotels around the world continue to batten down the hatches amid the Covid-19 pandemic, the hospitality sector is desperately seeking alternative revenue streams in a bid to regain some of its losses.
One such effort is the hybridisation of hospitality and retail – or the idea that to enhance the guest experience, hotels are merging the two worlds in order to not only connect with shoppers and grow loyalty in a personalised way, but also to drive global sales and brand recognition across the board.
From Potato Head’s Bali-inspired merch to Edition Hotels’ iconic scent and a new retail concept by Public, here’s some of the items you can buy to support your favourite hotel brands during these challenging times.
Potato Head AW19/20 Collection
Channelling the theme of ‘Duality’ and taking references from the Balinese philosophy of balance ‘Rwa Bhineda’ (two opposites), Potato Head’s AW19/20 collection features the brand’s iconic shirts with black and white colourways, checkerboard prints and tie dye prints. All of the merchandise is designed and produced to minimise the impact on the planet, with prints inspired by Desa Potato Head’s island home in Indonesia.
www.shop.potatohead.co
Public Trade
Located in Ian Schrager’s Public Hotel in New York and available online, Public Trade presents a new retail concept from Tania Schrager and Yelin Song. Taking a unique and original approach with an unusual combination of products, the store offers something for everyone, from bed sets and faux fur throws to Public branded merchandise and signature candles. In line with the hotel’s tech-savvy ethos, Trade also stocks technology branded merchandise including Mighty Sound Bluetooth speakers and Public x Master & Dynamite wireless headphones. In addition, Ian Schrager’s Studio 54 book is brimming with star-studded photographs and personal stories from the greatest party of all time.
www.publichotels.com/shop
Shop Edition
From its faux fur throw to its 300 thread count linens and plush robes, the Edition hotel collection is the epitome of modern luxury. The retail offer is however best known for its signature black tea scent, created by the fragrance developers at New York-based perfume brand Le Labo. Used exclusively at Edition hotels around the world, the fragrance is available to order online in an assortment of bath and body products.
www.europe.shopedition.com
