Ethimo opens new flagship showroom in London

Ethimo has opened its first English showroom in Design Centre, Chelsea Harbour, London.

The brand’s new outpost joins its others based in Milan, Rome, Cortina d’Ampezzo, Viterbo, Paris and Cannes.

The new London residence establishes Ethimo’s direct presence in the UK market and combines the metropolitan essence of the capital city with the Mediterranean charm that distinguishes the brand.

The new space is configured as a Design Lab – a dynamic and functional area to speak directly with design professionals.

Visitors may appreciate Ethimo’s Made in Italy branding in person, as well as the products’ designs which strengthen the idea of outdoor living made of aesthetic sense, comfort and warmth. The brand’s collections are distinguished for their suggestive atmospheres, warm colours and strong materials.

“We opened our first showroom in London in order to support the direct promotion and marketing of Ethimo’s collections in this area,” comments Gian Paolo Migliaccio, the brand’s CEO.

“It is an important step in responding effectively to the numerous collaboration requests that we constantly receive from this market.”

The new showroom combines London’s speed of change and cultural ferment with Ethimo’s constantly evolving design approach, in which technical and aesthetic competence, knowledge of materials, harmony and know-how define the trends.

www.ethimo.com