To celebrate the launch of DuPont products to the UK market, the company held its latest ‘Design Council’ event at the newly opened Great Scotland Yard in London. Hosted in association with Sleeper Media, the private cocktail party showcased the new Tedlar Wallcoverings to industry designers and architects.
Those in attendance – a handpicked list of 20 guests chosen specifically by Sleeper for DuPont – enjoyed canapes, drinks and a custom whiskey cocktail named ‘The DuPont’, which took its inspiration from the theme of Sibin, the hotel’s secret whiskey bar concealed behind a door disguised as bookshelves.
“The interaction and information I received confirmed what I have thought about the European market for wallcoverings,” says Ralph Crozier, Global Director of Endure Walls. “Everybody came up to me and were so appreciative to be a part of the Design Council. I created the concept of the event with my last company for product insight and the input coming from the design community is critical. It was delightful to see everyone so engaged with the products and providing useful feedback.”
CREDITS
Words: Ben Thomas
Photography: © Ethan Luke Eardley
