Hard Rock Hotels expands with Prague acquisition
Hard Rock International will expand the footprint of of its European hotel portfolio with the 2023 opening of Hard Rock Hotel Prague, the company has announced. Adding to its 75-country brand presence, the 523-key project will overlook the Czech capital’s Letna Park, bringing together amenities including a rooftop swimming pool, sky bar and Rock Spa as well as branded gym, retail and event spaces.
“We greatly appreciate the opportunity to work on this hotel with Hard Rock International, which will be the operator and tenant of the property,” says Michal Viktorin, Director of developer EP Real Estate. “It is undoubtedly a respected hotel chain that will complement the existing portfolio of Prague hotels. For EP Real Estate, this is a key project in the domestic market, which we have been paying maximum attention to since the initial planning stage.”
Combining architecture by Pelčák a Partner architekti Prague and interiors by British firm Fuse Studios, the design will seek to bring the brand’s signature style to a site near Prague’s Old Town by way of distinctive elements such as the property’s Feature Wall – a 5,900ft² soundwave of moving light spanning three floors by the Lobby Bar, as well as a curated selection of music memorabilia. Elsewhere, the F&B programme is set to incorporate the Sessions restaurant as well as the Constant Grind Coffee & Bar, serving light bites through the day and doubling as a cocktail bar at night.
“Prague is a striking favourite amongst European capital cities and has experienced great development in its tourism industry in recent years,” adds Todd Hricko, Senior Vice President and Head of Global Hotel Business Development, Hard Rock International. “Hard Rock is honoured to announce the arrival of its music-infused presence to this beautiful city following two years of work on the project.”
