Designjunction has announced its theme for this year’s show: (Re)act. Taking place during London Design Festival from 19-22 September, the exhibition is one of many activations in the area that has led to King’s Cross being named as a Design District for the first time.

After attracting over 27,000 visitors across five days in 2018, this year’s four-day event is calling upon its exhibitors to react to issues, re-imagine opportunities and re-connect with their audiences. Exhibitors are set to create challenging products and activations that encourage visitors to think differently about the world and the spaces that they inhabit.

Now in its ninth year, designjunction will also reveal a line-up of unique experiences and breakthrough brands at London’s latest creative hub. Leading international names such as Icons of Denmark, Very Good & Proper, LSA International and Pad Home will exhibit alongside emerging designers including bespoke furniture and cabinet maker Brook Studio, and British ceramicist Emma Alington.

In addition to product launches, there will also be a curated selection of thought-provoking activations, interactive features and boutique pop-up shops across three key exhibition spaces: Cubitt House, Lewis Cubitt Park and West Handyside Canopy. King’s Cross Light Tunnel will also be home to the Rado Star Prize awards programme for the first time, whilst the Everyman Cinema will host an engaging talks programme, curated by Grant Gibson.

Cubitt House, a dedicated pavilion located adjacent to Coal Drops Yard, will house both furniture and lighting brands showcasing their latest creations across two floors. The show will also include an expanded Cubitt Park structure, giving the design community the chance to discover emerging talent as well as global brands debuting their designs in London.

The Canopy, situated under a heritage protected wrought iron structure, will house 70 boutique and emerging design labels, presenting everything from technology to ceramics and glassware.

www.thedesignjunction.co.uk