Fusion to manage pair of Alba Wellness Valley projects
Wellness-inspired hospitality brand Fusion has signed a management agreement to oversee Vietnam’s Alba Wellness Resort Hue and neighbouring Thanh Tan Hot Springs Hotel.
Located 30km from Vietnam’s imperial capital Hue, the resort and hotel combo features the only Japanese-style onsen baths in the country, as well as innovative spa and wellness facilities in the midst of tropical forests and views of the Truong Son mountains’ sloping foothills.
“It’s the perfect match,” explains Christian de Ruty, Chairman of Thanh Tan Corporation, the project’s parent company and a member of investment firm Openasia Group. “The lifestyle we promote in the Alba Wellness Valley, along with the cultural values of our company, complement those of Fusion in so many ways. It is my hope that both parties will benefit greatly from this exciting collaboration.”
With a rustic yet elegant design incorporating Vietnamese-style bungalows and contemporary Japanese-inspired guestrooms, the resort portion will adhere to the valley’s strict conservation efforts, and is set to be complemented by the stylish modernism of Thanh Tan Hot Springs Hotel nearby.
“We’re very much looking forward to working with the team at the Alba Wellness Valley,” adds Atilla Erda, Fusion’s COO. “The resort, the hotel, and the surrounding natural landscapes are absolutely stunning, and the unmatched facilities and services make it a very special place indeed. With the combined skills and experience of our two families, I think we can only improve on what is already an amazing project.”
No strangers to creating and managing wellness-inspired hospitality concepts, Fusion has been in operation since 2008 and now holds a total of five beachfront resorts and city hotels in Vietnam, with three additional projects due to open in 2019.
“The mineral-rich water here is unlike anything else found in Vietnam,” de Ruty concludes. “Its superior quality and the resulting health benefits are on par with some of the finest mineral waters in Europe. Each drop has taken hundreds of years to reach us. With our hotel and resort and the many facilities found within the valley, we’re merely enhancing what nature has already given us while guiding our guests towards complete holistic wellbeing.”
