Sampar expands Meliã range
Groupe GM has announced the continuation of its collaboration with Meliã Hotels International with the creation of a specially tailored Sampar Paris range for the brand’s Innside concept. Notable for its ‘smart skin’ approach, the Sampar Paris urban skincare line has been reimagined especially for Meliã, and is now available at hotels in Spain, Germany, the UK and USA.
Laurent Marchand, CEO of Groupe GM comments: “We are delighted with this new collaboration, providing urban skin care for urban travellers. We think this new range is a particularly nice fit for the Innside by Meliã brand, and that guests will appreciate using the Sampar Paris products, which blend intelligent treatment with unparalleled elegance.”
As well as the usual amenity offerings of shampoo, conditioner, and energy shower gel in 300ml eco-pumps, this new line, which uses active natural ingredients, includes a 20ml face cleansing gel, 30ml face cream, 30ml hand cream, 20g skin velvet soap, and 30ml body lotion.
This newly customised line also offers a range of wellbeing accessories for guest rooms, including combs, toothbrushes, razors and make-up removal pads, to ensure guests have everything they need to feel comfortable during their stay.
Susanna Mander, Global Senior Director of Brand Marketing for Innside by Meliã adds: “Sampar’s urban concept makes it a great skin care addition for Innside customers. We are certain that this new range will align perfectly with our guests’ lifestyles.”
