GHM announces Al Bait Sharaj
General Hotel Management has announced plans for Al Bait Sharaj, a new luxury property in the United Arab Emirates, set to be completed in 2025. Developed in partnership with Shurooq (the Sharjah Investment and Development Authority), Al Bait Sharjah is part of the Emirate’s largest and most ambitious historical preservation and restoration project.
Known as Heart of Sharjah. The heritage project – planned over a 15-year period – will seek to revitalise the district and introduce travellers to its storied past.
Al Bait is a distinctly unique development, as its new structures are built from the restored foundations of traditional houses. It will cover a 10,000m2 area and feature 53 luxury guestrooms and suites.
Hans R. Jenni, GHM President, comments: “The introduction of Al Bait Sharjah in the UAE will do what its sister resort, The Chedi Muscat, has achieved for the Sultanate of Oman: redefine luxury resort accommodation, increase travellers’ aspiration to explore the destination, and ultimately raise the profile for the resort and destination. GHM is proud to be a part of this iconic moment when we can shape the luxury hospitality scene in Sharjah and deliver this wonderful tapestry of richness and diversity – a destination within a destination – through Al Bait. “
UK-based architecture firm GAJ is overseeing the architecture and design of Al Bait Sharjah, with conservation highlights set to include direct connectivity and access to Souk Al Arsah – a traditional bazaar and marketplace – the retaining of the last remaining wind tower, and the incorporation of handcrafted thatched roofs.
Florian Leven, General Manager of Al Bait Sharjah, comments: “There is much fascinating history and heritage that can be gleaned from this quaint destination and Al Bait is The House where we want to welcome each guest to, for them to reside in and feel like they can be a part of this cultural oasis.”
Sharaj Al Bait will appeal to both business and leisure traveller with three different accommodation categories, and will further offer generous meeting space and facilities including an all day dining venue and an authentic Arabic speciality restaurant. Elsewhere, a luxury spa will mark the first in the GHM portfolio to feature a hammam.
