RH introduces design platform
Restoration Hardware has announced the introduction of its fully integrated design platform, RH Interior Design. To support this enhanced offering, RH will also unveil interactive RH Design Ateliers across its entire retail fleet.
RH Interior Design will aim to place clients at the centre of the creative process, working to realise the full potential of their home and bring their vision to life. Trained in the RH design ethos and educated in architecture, interior design and the arts, the RH Design Team will help clients re-imagine and reinvent one room or an entire home, inside and out, to give them the home they hope to create.
From striking landscape design to fine Italian bed linens, the brand’s entire product assortment is leveraged – allowing for the creation of harmonious spaces that reflect an intentional approach to designing the whole space, rather than decorating with a mix of individual pieces.
To support this level of design services, visitors arriving to RH galleries will discover newly installed RH Design Ateliers – offering integrated workspaces inspired by the world’s best architecture and design studios.
Here, guests will be able to work with the RH Interior Design team or their personal architects and interior designers. A place for collaboration and ideation, RH Design Ateliers will feature access to RH’s library of fabrics, leathers and furniture and lighting finishes. Also featured will be Ben Soleimani rug showrooms, highlighting the fourth-generation designer’s hand-knotted and hand-woven rugs, as well as specialised displays for window treatments, bed and bath linens and bath hardware.
“We believe the most pleasing environments are a reflection of human design – a study of balance, symmetry and perfect proportions – that respect the hierarchy and important relationships between architecture, furniture and décor that create harmony,” comments RH Chairman and CEO Gary Friedman. “It’s a discipline of addition through subtraction, where less becomes more, and calm is created through continuity. The result is a holistic design that is strong yet simple. We subscribe to Leonardo da Vinci’s philosophy that, ‘Simplicity is the ultimate sophistication’. The evolution of our interior design services positions RH as a leading interior design firm and demonstrates how our brand can deliver value that transcends just creating and selling product, as we move towards conceptualising and selling spaces.”
