25hours partners with AccorHotels
25hours Hotels and AccorHotels have announced a strategic partnership that will see AccorHotels acquire a 30% stake in the capital of 25Hours, with the objective of accelerating the global expansion of the 25hours brand. 25hours is also expanding its internal development structures and establishing a creative laboratory for this purpose.
25hours currently operates seven individual hotels in Hamburg, Frankfurt, Berlin, Vienna and Zurich. A further five hotels will open in Zurich, Munich, Cologne, Düsseldorf and Paris in the next two years. The company has been looking to expand into other European countries for some time, and is now also targeting long haul destinations.
Christoph Hoffmann, CEO of 25hours comments: “Loyal partners have supported our growth in the German-speaking market for the past ten years and we now also have the opportunity to conquer the world with a global partner. This strategic partnership represents a key milestone in our company’s history and a new adventure we are looking forward to.”
The organisational structure of the 25hours Hamburg head office is currently being expanded to prepare for the opening of hotels in Melbourne, Miami and Milan. The main focus of this process is to pool different areas of expertise by establishing a creative laboratory.
The lab will design new creations that are detached from its day-to-day business, and unconventional for the industry. A suitable location has already been found for the lab and in a few weeks the team will move into the Altes Zollhaus, a listed building in Hamburg’s inner-city port.
Sébastien Bazin, Chairman & CEO of AccorHotels explains: “This alliance came about because we were immediately attracted by these individual, design-oriented boutique hotels that are a great workplace for urban nomads and an ideal starting point for outings into key cities. Through this partnership, AccorHotels is investing further in one of the fastest growing segments in the industry and enriching its offer to achieve scale in this segment. Today, we are going one step further in our strategy to be a global leader in lifestyle hotels.”
Hoffman adds: “Designing appealing hotels with exciting concepts is not enough. A country network with local experience and expertise is also needed. Thanks to AccorHotels’ longstanding know-how and worldwide support infrastructure, this is precisely what we now have on every continent.”
25hours Hotels will continue to be run by Hoffmann and his long-time management team. Their common goal is to lead the 25hours corporate culture into the future.
