Decorex partners London Design Fair
Decorex International has announced that it will partner with London Design Fair for the 2016 London Design Festival.
The two events will take place consecutively, with Decorex open between 18-21 September and London Design Fair from 22-25 September.
A pass for either show will be valid at both, which means that visitors will be able to access two major destinations of the London Design Festival for virtually the entire festival. In addition, the partnership will be promoted on social media, with both shows picking their highlights from each event. A dedicated entrance at the London Design Fair will greet visitors coming from Decorex to ensure a swift entry.
While both shows champion a different aspect of the design community, by joining forces Decorex and London Design Fair are able to offer visitors a broader perspective on design. Through this enhanced experience, they will encourage them to engage in an even wider discussion on the emerging trends and topics facing the industry today. Drawing on the synergies between the two, buyers, specifiers, architects and interior designers can consider the many diverse facets of a range of contemporary interiors.
Simone du Bois, Brand Director for Decorex comments: “Given the sheer number and breadth of events to navigate during the London Design Festival, it can be overwhelming for design professionals with more focused time constraints. By partnering with the London Design Fair, we feel it offers a unique opportunity for our shared audience to experience some of the best British and international brands alongside fresh, new emerging talent. Highlights will include design collaborations from country pavilions to exciting new processes and technologies and the kudos of established brands. For visitors, it offers excellent value for money and a curated experience to the very best London has to offer in terms of design.”
Jimmy MacDonald, the founder and Director of London Design Fair, adds: “As the margins between design and craft, retail and online, contract and end-user diminish; one show on its own will struggle to complete the visitor experience. Two shows might just deliver – actually we are very sure they will!”
Decorex has also announced its seminar programme, with highlights on the Sunday from Editor of House & Garden magazine, Hatta Byng, in conversation with Christine Van Der Hurd.
Monday will see Giles Kime of Country Life host an interactive panel discussion with some of the country’s key designers – including Tim Gosling, Campbell Thompson, Joanna Wood and Sally Storey – exploring what defines British interior design and where it’s going in the luxury market.
On Tuesday the evolution of the bath and emerging trends will be discovered with Giles Kime in conversation with Co-Founder and SVP of Design at Waterworks, Barbara Sallick, and internationally acclaimed interior designer Nina Campbell. Then Stories from the Design world, with renowned interior designers, Nicky Haslam, Shaun Clarkson and other design leaders.
On Wednesday, ColourHive’s – the colour experts behind MIX Magazine – will deliver an in-depth talk on Colour and Material Trends for Autumn Winter 2017/18. Finally, the panel Bespoke Spaces and Cross Collecting will discuss how designers, art consultants and specialist display and installation teams work together to create, update and refresh spaces.
