Sol House announces partnership with Ibiza Rocks
Meliá Hotels International announces its partnership with Sol House and Ibiza Rocks to launch Sol House Mixed by Ibiza Rocks, with Sol House Ibiza and Sol House Mallorca set to open in May 2016.
The collaboration will introduce an Ibiza Rocks curated music and entertainment programme, and unique Mixologist modern day concierge service at Sol House Ibiza and Sol House Mallorca, before being rolled out globally across the Sol House brand.
Positioned at aspirational party tourists, Sol House and Ibiza Rocks work to merge music and innovative design, whilst attaining an affordable lifestyle experience. Meliá’s Sol House is a new selection of vibrant lifestyle hotels, custom built and placed in lively destinations with on-site pools and nearby beachfronts.
Andy McKay, Founder and CEO, Ibiza Rocks Group comments: “Ibiza Rocks has always been a ground-breaking brand both in music tourism and branded hotel concepts. We specialise in creating energy and atmosphere and Meliá Hotels International have an impressive long-standing reputation and global hotel portfolio. This is the perfect partnership to create the ultimate go-to destinations for young, affluent party tourists. Sol House Mixed by Ibiza Rocks in Mallorca and Ibiza is just the start of a formidable partnership and we’re extremely excited to showcase it in the Balearics this summer and then beyond. There is great potential to grow this brand and take the energy of Ibiza Rocks and the essence of Ibiza global”.
Located on the Calvià Beach seafront, Sol House Mallorca is ideal for young trendsetters. The hotel plays an integral part of Meliá Hotel International’s five-year plan to regenerate the Magaluf area and boasts two impressive new pool areas, including a VIP infinity pool, along with 373 guestrooms with spacious terraces overlooking the Mediterranean Sea.
Following a full refurbishment, Sol House Ibiza is located on Punta Pinet beach in San Antonio Bay and boasts 275 renovated guestrooms and hosting a wide variety of high-end facilities and unique tech-enhanced concierge services. The hotel will also include a new pool and Bali beds with a rooftop terrace bar.
Tony Cortizas, Vice President of Global Brand Strategy, Meliá Hotels International, comments: “Sol Hotels & Resorts prides itself on offering its guests a perfectly tailored experience. The partnership with Ibiza Rocks is a unique collaboration for two complimentary brands to bring a fresh and exciting new offering to Mallorca and Ibiza. We are looking forward to the summer and have big plans to export the spirit of the Sol House Mixed by Ibiza Rocks lifestyle globally”.
Following the re-launch of Sol Hotels & Resorts in 2015, the partnership supports Meliá Hotels International’s plans to upgrade and reposition the brand. Last summer Sol Hotels & Resorts unveiled four new concepts; Sol House, Sol Beach House, Sol Katmandu Park & Resorts and Sol Hotels. Celebrating its eleventh birthday this year, Ibiza Rocks pioneered the branded hotel concept with the opening of the Ibiza Rocks Hotel in 2008 followed by Mallorca Rocks Hotel in 2010 and restoring the world-renowned rock n’ roll boutique hotel, Pikes Ibiza in 2011.
Sol House Ibiza and Sol House Mallorca open in May 2016 with the full Sol House Mixed by Ibiza Rocks programme starting from June 2016.
