Nobu Hospitality launches Nobu Hotel Shoreditch, London
Continuing the global expansion, the first European hotel, the Nobu Hotel Shoreditch in London is currently under construction and slated for a Q1 2016 opening. Under a long-term management agreement between Nobu Hospitality and owner Willow Corp Sarl, it is being developed by Meir Abutbul, the London based boutique hotel developer.
The 156-room hotel will be located at 10-50 Willow Street in the Shoreditch area of London and will adopt design reflecting the city of origin, as well as the company’s signature east-meets-west philosophy. The overall interior design is a creative collaboration between Ben Adams Architects and Studio PCH. The hotel will feature banqueting and meeting rooms, fitness centre and modern amenities.
“The Nobu Hotel Shoreditch is a critical and valuable chapter in the on-going evolutionary tale of London. For an area conceived through, and shaped by, contemporary culture and creativity, our architectural design is the obvious gesture,” said Abutbul. “The demonstration of beauty, drama and instinctive elegance has found a perfect home with the Nobu Hotel Shoreditch.”
The architectural design draws on the vibrant cultural and industrial context. The hotel’s five storeys are fractured into angular, fair-faced concrete balconies, which combined with cantilevered corten steel beams, form a seemingly frayed edge to the northern façade. Six protruding slab-edges penetrate the glazing and accentuate the horizontality of the volume. Utilising innovative printed, layered glass, the highly reflective façade balances privacy and exposure, and interacts with its surroundings through the interplay of colour, reflection and light.
An intimate landscaped garden at the site’s eastern edge is articulated into terraces, seating and planting, and provides natural light and access to the generous lower triple-height restaurant and bar space, with food and beverage menus to be developed by Chef Nobu Matsuhisa specifically and uniquely for the hotel.
“The Nobu Hotel Shoreditch in London is our first European hotel joining our growing portfolio collection of hotels covering select locations in the Americas, Middle East and Asia,” commented Trevor Horwell, Chief Executive Officer of Nobu Hospitality. “Our proven business algorithm for hotel owners is our tactical and competitive advantage, focusing our effort on maximising return per square foot. We are as such continuing to expand our global hotel footprint with a robust development pipeline working with the best strategic partners.”
