The hotel, owned by Manhattan-based RFR Holding, will be set inside a historic 19th century heritage building in the revitalised ancient port neighbourhood of Jaffa.

The property is being designed by acclaimed British architect John Pawson along with Ramy Gill Architects and Urban Designers, designers of the new Jaffa port.

“We are delighted to expand our relationship with RFR Holding, which also owns W South Beach Hotels & Residences, as we open the first W Hotel in Israel,” said Roeland Vos, President of Starwood Hotels & Resorts for Europe, Africa and the Middle East. “Tel Aviv is one of the most stylish and cosmopolitan cities on the Mediterranean and we are excited to expand our footprint into Israel.”

“We are proud and excited to be working with Starwood on this expansion in Tel Aviv with this prestigious project,” added Aby Rosen, Co-Founder and Principal of RFR Holding. “We believe that the W brand, with its exceptional reputation, will further cement Jaffa’s reputation as a unique world-class destination.”

W Tel Aviv – Jaffa will feature 125 stylish guestrooms and suites, including one Extreme WOW Suite (W’s interpretation of the Presidential Suite), and panoramic views of the Mediterranean coast.

The hotel will offer a signature restaurant, destination bar and W Living Room, in addition to an Away Spa, SWEAT state-of-the-art fitness area and a glamorous outdoor WET pool deck. A full-service, 24-hour WIRED business centre will also be available to guests.

The project will also feature 38 W-branded luxurious apartments ranging from 70 to 400 square metres. The six-storey Residences at W Tel Aviv – Jaffa will be built alongside the heritage building in which the hotel is housed, and residents will be able to enjoy access to the hotel facilities.

Spanning over 20,000 square metres, the landmark project forms part of the revitalization of Jaffa, and is located within close proximity to the area’s newly renovated port, beaches, fashionable boutiques and stylish nightlife destinations.

With 44 hotels and retreats open, W is on track to reach more than 60 hotels by the end of 2015, expanding its presence in the most sought-after markets from Milan to Bogotá, Muscat to Beijing, Shanghai to Abu Dhabi and beyond.

www.starwoodhotels.com/whotels