Aparthotels Adagio launches in the UK
The brand has its sights on Britain becoming one of the key growth territories in Europe, besides France and Germany.
Pierre & Vacances Center Parcs established a joint-venture partnership with Accor to create and launch the Aparthotels Adagio brand in 2007. There are now more than 10,000 apartments in 90 properties across six European countries, with the first UAE and Latin American properties launching in Abu Dhabi, and Brazil later this year.
Set to open this week, the 126-apartment Adagio Liverpool is located in the iconic Lewis’s building in the city centre, offering both studios and one-bedroom apartments. The property represents a key part of the £26 million development of the former Lewis’s department store, which is one phase in a wider £160 million scheme called Central Village being developed by Merepark.
“We are delighted to announce the launch of Adagio in the UK, a market that will play a key role in the growth and development of the network in the coming years,” said Vangelis Porikis, Aparthotels Adagio Director for Central & Northern Europe. “The Liverpool opening is particularly exciting as we open in the iconic grade II listed Lewis Building in the heart of the city.
“Liverpool is an internationally renowned city of business and leisure, with investment and opportunities flooding into the city since its transformation as 2008 Capital of Culture. The continued development in the region provides an interesting demand for both corporate and leisure clients from the UK and around the world.”
Each Adagio apartment features a living room and bedroom area, kitchen and bathroom and household amenities such as dishwashers, hairdryers and televisions with international channels.
“We are pleased to welcome our extended stay brand Adagio, in the UK,” said Thomas Dubaere, Managing Director Accor UK & Ireland. “Adagio is the third Accor brand to launch in Britain in the last two years, following closely from MGallery and Pullman and marks another step in Accor UK’s growth plan.
“Liverpool is an ideal location for the unique proposition that Adagio offers and we look forward to seeing the success of this aparthotel concept in the UK.”
After the opening of Liverpool, the brand plans to open Birmingham in 2014 and has major projects in the pipeline in London, Edinburgh, Manchester and Glasgow.
