Sheraton to open 30 new hotels in 12 months
Half of the new properties will open in China, cementing the brand’s status as one of the largest global hotel operators in Asia Pacific. New developments are also planned in the emerging markets of Latin America, the Middle East and Turkey.
“Sheraton is anticipating record-breaking growth, putting us on track to open our 500th hotel in 2015,” said Hoyt Harper, Global Brand Leader for Sheraton Hotels & Resorts.
“Our portfolio is stronger than ever following our highly successful brand-wide revitalization and multi-billion dollar investment to enhance the Sheraton brand over the past several years.”
The brand’s 15 new hotels slated to open across China include the Sheraton Huzhou Hot Spring Resort, which features an innovative ring-shaped structure designed by leading-edge architect Ma Yansong.
“The Sheraton growth trajectory in China has been nothing short of remarkable,” said Harper. “For the fourth year in a row, Sheraton will open approximately half of its new hotels in China and demand continues to grow especially in second and third tier cities.”
The brand’s portfolio in Africa and the Middle East will also expand over the next year with the addition of four new hotels, including the Sheraton Medina Hotel, the Sheraton Dubai Mall of Emirates and the first in Tajikistan – Sheraton Dushanbe Hotel.
Sheraton is also increasing its footprint in Brazil as the country ramps up infrastructure development ahead of the 2014 FIFA World Cup and 2016 Summer Olympics. Following the opening of Sheraton Vitória in 2012, the brand will open Sheraton da Bahia Hotel in Salvador this year and Sheraton Reserva do Paiva Hotel & Convention Center in early 2014.
“Sheraton is renowned as a global hospitality icon and the brand’s early entry into markets around the world is continuing to pave the way for future growth not only for Sheraton, but also for Starwood’s other eight sought-after brands,” said Simon Turner, President of Global Development for Starwood.
“The quality of the Sheraton hotel portfolio and pipeline is the strongest it has ever been and we look forward to ongoing expansion in both emerging and developed markets.”
