Art’otel amsterdam, part of PPHE Hotel Group, will join the brand’s collection of contemporary properties across Europe that fuse exceptional architectural style with art-inspired interiors.

The new upscale lifestyle hotel will feature107 stylish rooms, including four luxurious suites, and a gallery showcasing original works of art by the hotel’ – as yet unnamed – signature artist.

With art-consciouss staff, a 300m2 art gallery and a multi-purpose basement exhibition space accessible from the street, art’otel Amsterdam is designed to attract both the local art crowd as much as leisure travellers.

PPHE is hoping to capitalise on the city’s recent artistic rejuvenation following the recent opening of the Stedelijk Museum after a nine-year refurbishment and the imminent re-opening of Rijksmuseum in April 2013.

“The recent and upcoming museum openings, combined with a year of landmark anniversaries celebrating the historic legacy of this exciting city, all promise to make 2013 a great year for British visitors to the city,” said Director UK & Ireland for Netherlands Board of Tourism & Conventions Sandra Ishmael.

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