The organisation is not for profit and belongs to its member hotels, a collection of 50 independent, luxury hotels in the British Isles. Their portfolio includes The Goring, The Capital and The Arch, London.

Natasha McCreesh, Marketing Manager for Jacuzzi Spa and Bath Ltd commented: “It is our desire to develop relationships with hotels who value the wellness experience of their guests, presenting opportunities beyond communal spa space and exploring the possibilities of private wellness havens within their hotels.”

www.prideofbritainhotels.com