Kvadrat launches first consumer product with the Bouroullec brothers
08 February 2013 10:00 GMT
Kvadrat and designers Ronan and Erwan Bouroullec have come together to solve the challenges posed by a little explored area of interior architecture: the curtain.
The result is Ready Made Curtain, an original and simple hanging system to suit every window, and Kvadrat’s first direct to consumer product.
Launched at IMM Cologne in January, The Ready Made Curtain must be assembled by the consumer using the provided hanging cord, wall fixings, pegs, and a selection of Kvadrat textiles.
“The ambition was to create a new system that allows anyone to install a quality curtain in record time,” said the Bouroullec brothers. “Little skill and few tools are needed, margin for error has been considered and perfection isn’t an absolute requirement.”
The inspiration for the product came from a picture of a guitar in a Japanese book from the 1950s. The string tension system in a guitar gave the designers the idea of using a hanging cord, which can be It can be rewound when necessary and is easily transferable from window to window.
“A curtain is, we believe, much more than something to keep light out and privacy in – a curtain offers the opportunity to control light and create or completely change the atmosphere in a room,” said Kvadrat CEO Anders Byriel.
Ready Made Curtain is available in a light, semi-transparent fabric or a woolen textile, and comes in three different colourways.
Ronan and Erwan Bouroullec have collaborated with Cappellini, Vitra, Magis, Axor Hansgrohe, Flos, Kvadrat, Kartell, Ligne Roset and Nani Marquina among others. Several exhibitions have been devoted to their work, including the Design Museum, London and the Museum of Contemporary Art, Los Angeles, and a comprehensive monographic book of their designs was released in 2012.