HD Boutique re-launches as HD Americas
16 January 2013 12:00 GMT
HD Boutique, the sister show of HD Expo, will take on a new name in 2013, becoming known as HD Americas with a focus on Latin America.
The strategic change will speak to the trendspotting growth happening in North America, Central America, South America, the Caribbean and beyond. With its prime location set in Miami, HD Americas will serve as a hub for designers, owners, architects, and other allied professionals to be a part of the ever-growing hospitality design market in these regions.
The Hospitality Design Group's decision to relaunch the event under a new name has been welcomed by key industry figures. "Those in the industry looking for thoughtful, innovative products in these regions simply do not have the resources locally," said David Ashen, Principal at Dash Designs. "HD Americas will provide these creative types with the ability to discover new trends and will more importantly, capitalize on the progressive mentality in the Americas."
Last year’s HD Boutique attracted over 4,000 registered attendees who flocked to see the hottest new designs—including fabrics and textiles, furniture, accessories, lighting, flooring, artwork, bath fixtures, window treatments, and many more hospitality-related products—from more than 500 industry producers and artisans.
Show Director Liz Sommerville has even brighter hopes for the 2013 event and beyond. "We were thrilled that this year launched us into the ever-growing Latin American design community, we saw industry leaders, designers and buyers representative of this demographic, and we received great insight as to where trends are heading into the new year," she said.